Illuminate dull skin, boost structural elasticity, and restore a youthful glass-skin glow with the advanced nourishing performance of I'm From Rice Serum (30ml). Specially engineered for dry, dull, dehydrated, or uneven skin profiles requiring intensive brightening hydration and barrier support, this 73% fermented rice germ serum rejuvenates skin vitality. By pairing nutrient-dense Aspergillus/Rice Germ Ferment Extract Filtrate with Niacinamide, Squalane, Tranexamic Acid, and Glutathione in a fast-absorbing fluid emulsion, it glides across facial contours effortlessly.

This high-performance Korean brightening serum works dynamically to stimulate natural collagen production, fade stubborn hyperpigmentation, and reinforce moisture barrier resilience. Designed for daily morning and evening skincare routines, the silky fluid formula absorbs deeply into the stratum corneum, leaving your face feeling smooth, soft, plump, deeply hydrated, and radiantly luminous without a tacky or greasy residue.

How It Works & Key Benefits

This product targets skin dullness, loss of elasticity, hyperpigmentation, uneven skin tone, surface dryness, and compromised skin barriers. By incorporating 73% Aspergillus/Rice Germ Ferment Extract Filtrate—derived from nutrient-rich rice embryos—it delivers concentrated gamma-oryzanol, linoleic acid, and vitamins directly to skin cells to accelerate renewal and boost collagen synthesis. Simultaneously, Niacinamide and Tranexamic Acid inhibit melanin transfer to fade dark spots, while Squalane and Hyaluronic Acid seal in continuous moisture to plump outer skin layers.

Core Active Ingredients & What They Do

• 73% Aspergillus/Rice Germ Ferment Extract Filtrate: Nutrient-rich fermented active packed with amino acids and antioxidants that brightens tone, restores elasticity, and supports collagen.

• Niacinamide & Tranexamic Acid: Brightening duo that reduces melanin transport, fades hyperpigmentation, and evens out skin tone.

• Squalane & Sodium Hyaluronate: Lipid and humectant complex that restores barrier integrity, locks in water moisture, and prevents dehydration.

• Glutathione & Madecassoside: Potent antioxidant and soothing complex that shields skin against free radicals and calms irritation.

Formula Feel, Absorption & Finish

The smooth, translucent milky fluid dispenses easily via the pump. As it is smoothed over facial skin, the serum spreads effortlessly and absorbs within seconds. It sets into a weightless, non-sticky, hydrated finish that leaves skin soft, supple, and radiant.

Skin Barrier & Surface Finish

Formulated without harsh alcohols, artificial dyes, or mineral oils, the serum respects delicate skin barrier health and pH balance. Once set, it leaves skin feeling visibly plumped, hydrated, calm, and luminous with zero heavy weight.

Skin Type Suitable for all skin types, especially dry, dull, dehydrated, uneven, mature, and combination skin profiles.

Concerns Solved Dull skin tone, hyperpigmentation, dark spots, loss of skin elasticity, skin dryness, fine lines, and compromised moisture barrier.

Texture A lightweight, silky milky fluid serum that absorbs rapidly into a non-sticky, luminous finish.

Usage Time Optimized for daily morning (AM) and evening (PM) application after cleansing and prepping with toner.

Compatible Routines Fits seamlessly into any daily brightening and hydration skincare regimen. Apply after cleansing and prepping skin with a hydrating toner (such as I'm From Rice Toner), and follow with a rich moisturizer (such as I'm From Rice Cream). Always wear broad-spectrum sunscreen during daytime routines.

Who Should Avoid It

• Universal Brightening Compatibility: Formulated specifically to be gentle and non-irritating; individuals with known severe allergies to fermented yeast or rice extracts should perform a localized patch test prior to full facial application.